Field notes on marketing, communications and fintech
Weekly, practical writing on brand storytelling, marketing systems, and AI visibility — alongside the freshest posts from LadyinTechverse and Northtape, newest first.
- From NorthtapeJul 28, 2026
Liquidity: the number that decides if you can actually sell
What liquidity means in crypto, why 24-hour volume decides whether you can sell near the quoted price, and how the Tradeable marker screens for it.
Read on Northtape - From NorthtapeJul 25, 2026
Why "not financial advice" actually matters
The disclaimer is not legal throat-clearing. What "not financial advice" really means, why Northtape repeats it, and how it shapes the app.
Read on Northtape - From NorthtapeJul 23, 2026
MAS' stablecoin framework, explained for holders
What MAS' stablecoin framework requires, which coins the MAS-regulated label covers, how it compares with MiCA, and what it means for holders.
Read on Northtape - Marketing SystemsJul 22, 2026· 5 min read
More Marketing Tools Won't Fix a Growth Problem: What Founders Should Build Instead
Even companies spending big can't prove their martech return. Why founders and SME operators need a marketing system, not another tool or trend.
Read - From NorthtapeJul 21, 2026
What is a bridge hack, and why do they keep happening?
What a cross-chain bridge does, why bridges keep getting hacked, the main ways they break, and how to watch bridge risk without trusting a token's price.
Read on Northtape - Fractional CMOJul 18, 2026· 5 min read
One Strategy, Five Audiences: The Real Test of Fractional CMO Judgement
Why the same marketing strategy has to survive a Board deck, a C-Suite review, and a Monday standup unchanged. The real skill behind stakeholder range.
Read - From NorthtapeJul 18, 2026
Start here: Brief, Signals, Risk Radar and Markets
New to Northtape? What the four screens — Brief, Signals, Risk Radar and Markets — actually do, and which to open first.
Read on Northtape 
From LadyinTechverseJul 16, 2026Why Some MarTech Stacks Still Cannot Talk to Your AI Agents in 2026
Most B2B MarTech stacks were designed for human operators, not AI agents. Run this 15-point compatibility audit before your next agentic AI deployment.
Read on LadyinTechverse- From NorthtapeJul 16, 2026
How to read a market cap number correctly
Market cap isn't money invested. What the number actually measures, why fully-diluted valuation matters, and the liquidity check worth running before you trust…
Read on Northtape - From NorthtapeJul 14, 2026
What is a stablecoin, actually? A no-jargon guide
What a stablecoin is, how the peg actually works, what MAS and MiCA require of issuers, and the three questions to ask before you hold one.
Read on Northtape