Question 1

What does a fractional CMO do?

Accepted Answer

A fractional CMO acts as a part-time or project-based marketing lead for a company that needs senior strategic direction without a full-time executive hire. That covers positioning, go-to-market planning, MarTech decisions, brand storytelling and team direction — the judgement of a CMO, sized to what the business actually needs right now.

Question 2

What industries does MarcomFintech work with?

Accepted Answer

MarcomFintech focuses on marketing, communications and fintech — including tech, web3 and financial-services brands that need clear positioning and practical, AI-aware marketing systems rather than generic campaign execution.

Question 3

What is Technical SEO, GEO and AEO, and why do they matter together?

Accepted Answer

Technical SEO makes a site crawlable and fast; GEO (Generative Engine Optimisation) makes content citable by AI systems that synthesise answers from multiple sources; AEO (Answer Engine Optimisation) makes content directly extractable by answer boxes and AI assistants. Treated as one discipline, in that order, they determine whether a brand is findable and trusted across both traditional search and AI-generated answers.

Question 4

How is MarcomFintech different from a marketing agency?

Accepted Answer

MarcomFintech is one person, not an account team — direct founder-to-founder work, informed by building and shipping real products (including Northtape, a live AI market desk) rather than only advising from the outside. That means marketing systems that are tested in practice, not theory.

Question 5

What does AI-driven solutions mean here?

Accepted Answer

It means using AI practically inside marketing and communications work — content workflows, visibility research, and product-level AI features — chosen for what actually works on a lean budget, not adopted as a trend.

Field notes on marketing, communications and fintech

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