Field notes on marketing, communications and fintech
Weekly, practical writing on brand storytelling, marketing systems, and AI visibility, from MarcomFintech, LadyinTechverse and Northtape.
Page 4 of 9
- From NorthtapeAug 4, 2026
How Northtape verifies every AI citation
Every AI summary on Northtape must quote the article word for word, and any quote not found in the source text is deleted before you see it.
Read on Northtape - From NorthtapeAug 1, 2026
Reading a reserve attestation without an accounting degree
What a stablecoin reserve attestation is, how it differs from an audit, and the lines to check to see if the reserves really cover the coins.
Read on Northtape - From NorthtapeJul 30, 2026
What a crypto custodian does and when you need one
What a crypto custodian does, how hot and cold storage and asset segregation work, and when trusting one beats holding your own keys.
Read on Northtape - From NorthtapeJul 28, 2026
Liquidity: the number that decides if you can actually sell
What liquidity means in crypto, why 24-hour volume decides whether you can sell near the quoted price, and how the Tradeable marker screens for it.
Read on Northtape - From NorthtapeJul 25, 2026
Why "not financial advice" actually matters
The disclaimer is not legal throat-clearing. What "not financial advice" really means, why Northtape repeats it, and how it shapes the app.
Read on Northtape - From NorthtapeJul 23, 2026
MAS' stablecoin framework, explained for holders
What MAS' stablecoin framework requires, which coins the MAS-regulated label covers, how it compares with MiCA, and what it means for holders.
Read on Northtape - Marketing SystemsJul 22, 2026· 4 min read
More Marketing Tools Won't Fix a Growth Problem: What Founders Should Build Instead
Even companies spending big can't prove their martech return. Why founders and SME operators need a marketing system, not another tool or trend.
Read - From NorthtapeJul 21, 2026
What is a bridge hack, and why do they keep happening?
What a cross-chain bridge does, why bridges keep getting hacked, the main ways they break, and how to watch bridge risk without trusting a token's price.
Read on Northtape - Fractional CMOJul 18, 2026· 4 min read
One Strategy, Five Audiences: The Real Test of Fractional CMO Judgement
Why the same marketing strategy has to survive a Board deck, a C-Suite review, and a Monday standup unchanged. The real skill behind stakeholder range.
Read - From NorthtapeJul 18, 2026
Start here: Brief, Signals, Risk Radar and Markets
New to Northtape? What the four screens — Brief, Signals, Risk Radar and Markets — actually do, and which to open first.
Read on Northtape