Field notes on marketing, communications and fintech
Weekly, practical writing on brand storytelling, marketing systems, and AI visibility, from MarcomFintech, LadyinTechverse and Northtape.
Page 2 of 9
- From NorthtapeSep 1, 2026
Slippage: why your trade fills at a different price
Slippage is the gap between the price you expect and the price you get. Why it happens, how tolerance settings work, and how to keep it small.
Read on Northtape 
From LadyinTechverseAug 30, 2026The First-Party Data Imperative: Owned Audiences in the AI Search Era
AI search is intercepting your B2B buyers before they visit your site. Here is why first-party data is now your most reliable growth asset in 2026.
Read on LadyinTechverse- From NorthtapeAug 29, 2026
Gas fees: what you're actually paying for
A gas fee is what you pay a blockchain to process your transaction. What sets the price, why it spikes, and how to pay less on a busy chain.
Read on Northtape - From NorthtapeAug 27, 2026
Layer 2s and rollups: why the same transaction costs less
A Layer 2 runs transactions off Ethereum and posts them back in batches. How rollups cut fees, what you give up, and why withdrawals differ.
Read on Northtape - Corporate CommunicationsAug 26, 2026· 5 min read
Your Most Trusted Channel is Already on the Payroll
Employers are the most trusted institution measured anywhere. Most B2B companies have nobody whose job it is to do anything about that.
Read - From NorthtapeAug 25, 2026
Web3 wallets: custodial, self-custody and hardware
A web3 wallet holds keys, not coins. How custodial, self-custody and hardware wallets differ, and which one suits a beginner.
Read on Northtape 
From LadyinTechverseAug 24, 2026MarTech Stack Rationalisation: What AI-Native CRMs Mean for APAC B2B
AI-native CRM platforms now duplicate capabilities you already paid for. Here is the martech stack rationalisation playbook for APAC B2B CMOs.
Read on LadyinTechverse- From NorthtapeAug 22, 2026
Why crypto news feels louder on weekends
Weekend crypto markets tend to run thinner, so the same news can move price further. Why the noise rises at the weekend, and how to read it calmly.
Read on Northtape 
From LadyinTechverseAug 21, 2026LLM SEO Training Data vs AI Retrieval: The B2B Visibility Gap
LLM training data and real-time AI retrieval are two distinct visibility systems. Discover why B2B brands in Singapore must optimise for both to win in 2026.
Read on LadyinTechverse- From NorthtapeAug 20, 2026
Tokenomics red flags you can check in 10 minutes
How to read a token's supply, vesting, unlocks and holder concentration in about 10 minutes, and where Northtape's protocol lens flags the news.
Read on Northtape